![]() ![]() So how do you make your local social media campaigns stand out in this ultra-competitive landscape? I spoke with Aaron Dunham, the CEO and Principal Growth Strategist at the integrated marketing firm Concentric Management, for some best practices. And it’s clear that digital marketers have taken note - social media accounts for 33% of all digital advertising spending in 2022, and annual social media ad spend has increased 17% over last year, Hootsuite reports. In the post-pandemic marketplace, the amount of time spent on social media across all platforms is now higher than ever at 95 minutes per day. Optimize Your Local Social Media Campaigns Create content that other local sites want to link to: Produce compelling content about your local area that informs, entertains, and feels relevant to locals to increase social shares and backlinks to your website.Ĥ.Engage with local businesses on social media: Connect with other local business owners on social media for cross-promotional opportunities.As you nurture these relationships, they will likely feature your website on their business listings pages. Form relationships with local organizations: Establish a strong presence in your community by joining your local chamber of commerce and other prominent business networking groups in the area.And if you’re looking to increase your search rankings for local results, procuring backlinks from local organizations should be an important part of your backlinking strategy. According to a study from Ahrefs, only five percent of sites without backlinks receive organic traffic. If you’re looking to give your DA a boost, securing backlinks - links to your website - plays an essential role. The higher the domain authority your site has, the better you’re likely to perform in search engines. So don’t hesitate to ask your satisfied customers to share their positive feedback online.Ī website’s domain authority (DA) is a score from one to 100 that indicates its credibility and thus how successfully it ranks in search engine results. ![]() The number of Google reviews and review scores have an influence on determining prominence, which is essentially a measure of how well-known a business is.įortunately, 67 percent of consumers will write a review for a positive brand experience, BrightLocal reports. In fact, customer reviews are so integral to a brand’s reputation that Google uses them to help evaluate where your website and Google My Business Page should rank.Īccording to Google, local rankings are based primarily on relevance, distance, and prominence. Not to mention, research from Trustpilot found that 64 percent of purchasing decisions are influenced by customer reviews directly. Procure Positive Reviews from CustomersĪs the BrightLocal survey referenced above points out, 98 percent of consumers read online reviews for local businesses. Optimize your site’s visual layout, loading speed, navigation, and other user experience elements for mobile devices.Ģ. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |